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  • Vision of I3A

    I3A’s vision is to enable the use of imaging to simplify and enrich people’s lives through visual experiences that connect generations, communities, information and services. I3A drives the global imaging industry towards this future by bringing members together to create standards and collaborate on initiatives that advance the industry and remove barriers to growth.

    Join I3A: There’s One Thing Missing from I3A - You!

    “I3A is an integral force in the imaging industry. Through our participation in I3A, we continually connect and collaborate with a key network of business contacts on new technologies and standards and gain invaluable insights via the Annual Conference and other related events. Simply put, the global outreach of I3A provides a great benefit to our business.

    Joel Proegler, General Manager, Film Capture and Vice President, Film, Photofinishing & Entertainment Group, Eastman Kodak Company

    “I3A’s standards programs address printing and imaging technology advancement for the global market, gathering the right people and leading them to find solutions in support of robust, fair and free trade. Lexmark is pleased to be involved, via I3A, in the advancement of open standards for the printing and imaging industries.

    Ann McCarthy, Lexmark International

    “I3A’s initiative process has enabled the rapid accomplishment of robust goals and objectives for the Camera Phone Image Quality Initiative. My vision is that through technical collaboration, discussions and face-to-face meetings under the i3a umbrella, the CPIQ Initiative group will develop both a set of industry standards that will provide a systematic approach to camera-phone image quality evaluation and a customer-focused methodology for comparing camera phone models with respect to image quality, based on how they use them. Without i3a’s unique and proven Initiative process, we simply could not reach these goals.”

    Larry Scarff, Sr. Director of Imaging Science, Vista Point Technologies

    The Power of Participation

    I3A is about making connections. Membership provides the opportunities, partnerships, credibility, and visibility that allow you and your company to forge ahead. Powered by the unparalleled depth and breadth of our membership, animei3a connects your company to resources that help drive innovation and market growth, create new opportunities for collaboration and foster the development and adoption of critical industry standards.

    Gain the Competitive Edge and Positively Affect Your Bottom Line

    I3A’s proven standards programs and innovative initiatives give you the opportunity to gain a competitive edge by:

    • Adapting to change and leveraging new opportunities;
    • Improving economic return for your company and the industry;
    • Stimulating innovation and facilitating technological change;
    • Supporting businesses from concept to market;
    • Shaping market sectors through knowledge sharing and effective synergies that accelerate the speed of products and services to market;
    • Growing profitability through business efficiency and cost reduction;
    • Increasing consumer confidence and generating a foundation for market growth;
    • Promoting increased market access;
    • Facilitating trade and reducing risk;
    • Enabling fair competition through coordinated group efforts;
    • Providing opportunity for a stronger return on investment than patents or licensing.

    Everyone You Need to Work with Is Here

    I3A members interact with top imaging leaders throughout the year. As an open consortium, I3A brings together a variety of organizations from all over the world – from industry leaders to aggressive start-ups – who work hand-in-hand toward common goals. This powerful combination of members ensures the successful delivery of important industry standards and innovations.yurist consulting The critical mass of I3A’s membership is the key to our success as the industry’s premier trade association.

    Who Should Join?

    Any company invested in the imaging or related industries is invited to join I3A including camera companies, mobile handset manufacturers, wireless carriers, component vendors, software vendors, printing companies, service providers and any other interested industry company from around the globe with a stake in the market.

    Many studies have found that incorporating a standards strategy into your business planning leads to:

    • Competitive advantage in adapting to change and leveraging new opportunities
    • Increased economic return at both company and industry levels
    • Stimulation of innovation and facilitation of technological change, supporting businesses from concept to market
    • The ability to shape market sectors by sharing knowledge and creating effective synergies that accelerate the speed to market for products and services.
    • Increased profitability through business efficiency and cost reduction
    • Increasing consumer confidence and providing a foundation for growth.
    • Promoting better market access, facilitating trade and reducing risk
    • Promoting healthy competition through sharing of knowledge and insight
    • Greater contribution to economic growth than patents or licenses

    How to Join

    Learn more about I3A membership benefits.
    Get the I3A Membership Application Form