Through a compilation of responses from more than 2,200 "2011 Holiday Photo Usage" survey participants and data from 100 million Photobucket users, Photobucket Corporation illustrates the current attitudes and habits of those capturing photos and videos throughout the 2011 holiday season.
According to the survey, consumers used mobile devices to capture video during the recent holidays at an unprecedented rate. In fact, of those surveyed, 80 percent took video via a mobile device at least once, and half used a mobile device to record video daily or multiple times per day.
This is an increase from the Photobucket Summer 2011 survey where only 59 percent of participants used mobile devices for video at least once and 25 percent used mobile devices for video multiple times per day.
Photobucket's internal data also show that video uploads to Photobucket.com have more than doubled in the past year.
Data from the 2011 summer survey suggested that there was a high threshold for adoption of mobile apps and that, once adopted, there was enthusiastic use; this assertion was again supported in the recent survey. Although 43 percent of respondents to the 2011 holiday survey indicated they have yet to try a mobile app for photos, those who use mobile apps at least once, if not multiple times per day doubled to 42 percent, up from 20 percent in the summer survey.
This enthusiasm is further supported by Photobucket's internal data, which shows that mobile app use has increased by 64 percent since the launch of Snapbucket, Photobucket's second mobile app that enables users to "snap" photos from their mobile device, personalize those photos, and then easily share them with their social community.
"We saw explosive growth in mobile in 2011; in fact, we topped 10 million mobile downloads to end the year," said Munro.
The 2011 holiday survey showed a significant decrease in the number of consumers reporting use of digital cameras for capturing the majority of their images throughout the season, down from 82 percent in the 2010 holiday survey to 64 percent in the 2011 holiday survey. However, 38 percent reported that they switched back to a digital camera for some holiday images. This may indicate that although overall digital camera use is declining, these devices still serve a purpose, perhaps for capturing what consumers consider their most important images.
Over the past year, the number of choices for capturing, sharing and storing photos online has grown extensively; however, despite consumers' tendency to fragment their online photo storage, survey results show a trend toward consolidation of digital memories.
In fact, the survey revealed that only 33 percent of respondents had images on three or more sites; well down from 50 percent in the Photobucket Summer 2011 survey and 52 percent in last year's holiday survey. Those reporting images on more than five sites have declined as well, from nine percent in both previous surveys, to just under six percent in the most recent holiday survey.
"The explosive growth in the photo-sharing market has shown how popular the market really is. Unfortunately, this growth has also overwhelmed people with choices for sharing and storing images," said Tom Munro, CEO of Photobucket. "We are happy to see a trend toward consolidation; consumers, after trying multiple options, desire a single place in which they can store and share the story of their life in photos and video."
Other interesting results from the 2011 holiday survey include:
* Sharing holiday pictures on social media sites is up — Year-over-year, growth went from 57 percent to 80 percent
* Use of images on holiday cards continues to be very popular: — 41 percent used an image for their holiday card
* Popularity of photo-sharing sites also remains high: — 83 percent of consumers report storing their holiday images online
Photobucket has provided an Infographic that further explores the survey results as well as additional data garnered from Photobucket's 100 million users.
Source: Photobucket
