NEW DEADLINE OF JULY 1 FOR ENTRIES TO I3A’S “VISION 2020 IMAGING INNOVATION AWARDS” PROGRAM

WHITE PLAINS, N.Y. – May 4, 2009 – I3A, the leading global association for the imaging industry, today announced an extended timeline for its pivotal new awards program, the VISION 2020 Imaging Innovation Awards. Entries will now close July 1, 2009, due to I3A moving its Annual Conference to November 9-10 from a June timeframe, in order to co-locate with the 6Sight event (http://www.6sight.com) in Monterey, California. I3A’s vision is to enable the use of imaging to simplify and enrich people’s lives through visual experiences that connect generations, communities, information and services. The VISION 2020 Imaging Innovation Awards is a new initiative to energize, recognize and celebrate innovators whose ideas drive the industry toward the I3A vision of the future of intelligent imaging. VISION 2020′s goal is to identify and present to the industry the innovation in technology and product advancements that embody those possible future opportunities. Details about VISION 2020 and entry forms can be found at http://www.i3a.org/about-i3a/awards/vision2020/. “Innovation is more important than ever when economic times are difficult, and we encourage everyone to submit their best product and technology ideas to the VISION 2020 competition,” said Lisa Walker, I3A President. “Winners will have the opportunity to unveil these glimpses of our industry’s future in front of all attendees at I3A’s Annual Conference in November.” VISION 2020 Awards Criteria VISION 2020 Imaging Innovation Awards will be given to those individuals, teams, organizations or companies whose product or service innovations enable the future vision. All entries must be imaging-related, but a broad view of imaging will be used. An innovation may be drawn from the areas of capture, storage, sharing, managing, processing or printing, among others. Entries may come from anywhere along the product life cycle. The innovation may be early in the life cycle, embodied as an innovation with great promise for changing the landscape, but which has not yet been proven in the market. The innovation may be an emerging technology that has been introduced to the market but perhaps not yet proven as a market success. Or the innovation may be farther along the life cycle, having already demonstrated its success in the market. Awards will be given for Gold, Silver and Bronze winners. Judges are an independent panel of technology press/analysts, industry analysts, academics, laboratory researchers or educators, entrepreneur, technologists, inventors and venture capitalists. The panel currently includes: Christopher Chute, IDC; Philippe Kahn, Fullpower; Mark Kalow, Soquel Group; and George Schaub, Shutterbug. VISION 2020 Submission Process VISION 2020 Imaging Innovation Award Submissions are due by July 1, 2009. The judges will review submissions during July and August, and an initial screening will determine the pool of finalists. Judges may request additional information from the finalists before the winners are selected, and some flexibility will be provided so that entrants may present their innovations in the best possible light. The number of finalists will be determined by the judging panel. In September, the judges will choose Gold, Silver and Bronze winners, who will be notified in October. The winning innovations will be announced at the I3A Annual Conference in November 2009, and the winners will be invited to present their innovations to the high powered industry audience at the event. Winning innovations will also be publicized to the media and to the public. Submissions may be made directly at the VISION 2020 section of the I3A Web site, at http://www.i3a.org/about-i3a/awards/vision2020/submission-forms/, or by downloading the submission form and emailing it. There is an FAQ (http://www.i3a.org/about-i3a/awards/vision2020/faq/) to answer questions about the Awards or submission process; or, entrants may call I3A at +1 (914) 285-4933 or send an email message to Vision2020@i3a.org. About the International Imaging Industry Association (I3A) I3A’s vision is to enable the use of imaging to simplify and enrich people’s lives through visual experiences that connect generations, communities, information and services. I3A drives the global imaging industry toward this future by bringing members together to create standards and collaborate on initiatives that advance the industry and remove barriers to growth. I3A is an accredited Standards Developing Organization, serving as Secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this committee. Information about I3A can be found at http://www.i3a.org or by phone at +1 914-285-4933. For information on joining I3A, please write or call Noel Mareno, noelm@i3a.org, +1 214-244-1927. I3A Press Contact Judith Vanderkay Virtual, Inc. jvanderkay@virtualmgmt.com +1-781-876-6208

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